Business Intelligence for Strategic Planning and Performance Management

Abstract

Business Intelligence (BI) has emerged as a vital component for organizations striving to enhance strategic planning and performance management. This research paper delves into the integration of BI technologies and methodologies into strategic planning processes, emphasizing their role in improving decision-making, operational efficiency, and overall organizational performance. The paper provides an in-depth review of various BI tools and their applications in strategic planning, highlighting how they enable organizations to gain actionable insights, optimize resource allocation, and monitor key performance indicators (KPIs). Additionally, it discusses the challenges of implementing BI systems and offers best practices for overcoming these obstacles. The paper concludes by exploring future trends in BI, such as the growing influence of artificial intelligence and real-time analytics, which are expected to further enhance the capabilities of BI in driving sustainable competitive advantage.