Navigating the Data Deluge: Master Data Management Strategies

Authors

  • Johannes Müller University of Berlin, Germany
  • Anna Schmidt University of Berlin, Germany

Abstract

This paper explores the concept of Master Data Management (MDM) as a strategic approach to navigating the complexities of the data deluge. Master Data Management involves the harmonization, governance, and integration of critical data across an organization's disparate systems and applications. This process ensures that a single, authoritative source of truth is maintained for key data entities, such as customers, products, and assets. By establishing robust MDM strategies, organizations can overcome challenges related to data silos, inconsistencies, and inaccuracies, thus unlocking the full potential of their data assets. Key components of successful MDM strategies include data quality management, metadata management, data governance frameworks, and advanced technologies like artificial intelligence and machine learning. Moreover, effective MDM requires a holistic approach that encompasses people, processes, and technology, fostering a culture of data stewardship and accountability across the organization.

Downloads

Published

2024-03-04