Innovative Approaches to Building Digital Experience Platforms for Enhanced User Engagement

Abstract

Digital Experience Platforms (DXPs) have become essential in today’s digital era, enabling organizations to deliver personalized and engaging experiences to their users. This paper explores innovative approaches to building DXPs that enhance user engagement. We discuss emerging technologies and methodologies, such as artificial intelligence (AI), machine learning (ML), omnichannel integration, and data-driven personalization. The paper provides insights into the design and implementation of effective DXPs, backed by case studies and industry best practices.