Personalized Marketing Strategies with Artificial Intelligence and Large Language Models

Abstract

The advent of artificial intelligence (AI) and large language models (LLMs) has revolutionized the field of personalized marketing, enabling businesses to deliver highly targeted and relevant content to their customers. This paper explores the integration of AI and LLMs in developing personalized marketing strategies, focusing on their ability to analyze vast amounts of customer data, understand consumer behavior, and generate tailored marketing messages. By leveraging the natural language processing capabilities of LLMs, marketers can create more engaging and effective campaigns that resonate with individual preferences and needs. The study highlights key techniques, benefits, and challenges associated with using AI and LLMs for personalized marketing. Through case studies and practical examples, this research demonstrates how businesses can enhance customer engagement, increase conversion rates, and achieve better marketing outcomes by adopting AI-driven personalized marketing strategies.